New Catalog Strategy

Hi Stampers

Stampin' Up! has announced a new catalog strategy.

So what are the changes?

In a nutshell, starting June 1, 2012, Stampin' Up! will release one annual catalog, comparable to (but smaller than) the current Idea Book & Catalog, and two seasonal catalogs, comparable to (but larger than) the current mini catalogs. Here are the details:

Annual Catalog

• The annual catalog will run from June 1, 2012 through May 31, 2013. That is one month earlier than previous years.
• The annual catalog will be reduced from over 240 pages in the current Idea Book & Catalog to 208 pages.
• Why the reduction in size?  BIGGER seasonable catalogs!

Seasonal Catalogs

• The Occasions, Summer, and Holiday Mini Catalogs will be replaced by two seasonal catalogs called the Holiday Catalog and the Spring Catalog.
  • The first Holiday Catalog will run from August 1, 2012 through the beginning of January, 2013
  • The first Spring Catalog will run from the beginning of January, 2013 through May 31, 2013.
• The seasonal catalogs will be larger in both size (8 1/2" x 11") and page count (about 40 pages) than the current mini catalogs.

There is another reason for the decrease in size of the annual catalog.  Stampin' Up! will no longer carry the Decor Elements and Simply Adorned (jewlery) product lines.  Many of you have been fans of the Decor Elements line (me included!). You can continue to order from this product line.  Click here to view: Decor Elements.  If Stampin' Up! announces any discontinued products in this line, I will let you know.

I'm sure many of you are wondering about a Retired Stamp and Accessory list!  That will come out within the next couple of months, and I will keep you posted.

I think these will be good changes.  I know many of you have told me you felt the Idea Book and Catalog and the Holiday Mini were coming out too close to each other, and you barely had a chance to enjoy the Idea Book and Catalog.  I agree!  By the way, even though they are changing the name from Idea Book and Catalog to annual catalog, Stampin'Up! has assured us that it will still contain lots of beautiful ideas.

Thanks for your continued business and especially your friendship.  I will look forward to sharing more information on these catalogs, as it becomes available.