SUMMARY: Addressing customers and prospects in a language to which they will respond, can make the difference between a quick sale and a slow one, or, in some cases, losing out completely. While it’s possible to figure out what resonates over time, think how many opportunities you could lose while you climb the learning curve. Read on to learn how a small business owner accelerated her self-education through an email survey. See how she learned enough about her clients in five steps, completed over two weeks, to revise her messages and achieve a 600% increase in annual revenue. Read more
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