New Catalog Strategy

Great things are happening at Stampin' Up! Today at Leadership 2012 we were pleased to announce a new catalog strategy intend to increase your sales by enabling you to distribute the catalog to more people than ever before! These changes–and this strategy–has been in the works for well over a year and is in direct response to consistent requests from demonstrators and customers. We are thrilled about these changes, and are looking forward excitedly for June 1, 2012, when the new annual catalog goes live and this strategy will be fully implemented!

So what are the changes?

In a nutshell, starting June 1, 2012, Stampin' Up! will release one annual catalog, comparable to (but smaller than) the current Idea Book & Catalog, and two seasonal catalogs, comparable to (but larger than) the current mini catalogs.

Pretty simple, right? Here are the details:

Annual Catalog

• The annual catalog will run from June 1, 2012 (preorder in May) through May 31, 2013.
• The annual catalog will be reduced from over 240 pages in the current Idea Book & Catalog to 208 pages.
• The annual catalog will be printed on lighter-weight paper.
• The annual catalog will cost $15.00 US/ $18.50 CAN per case of eight–that is an almost
• 50 percent reduction from your current cost!
• Celebrando Creatividad will remain unchanged.
• Mailing Selector will now be available to send annual catalogs, and will remain open throughout the life of the catalog.

The reduced cost of the annual catalog will enable you to distribute the catalog to a much wider audience, while giving you the chance to earn more by exposing more people to your business!

Seasonal Catalogs

• The Occasions, Summer, and Holiday Mini Catalogs will be replaced by two seasonal catalogs called the Holiday Catalog and the Spring Catalog.
  • The first Holiday Catalog will run from August 1, 2012 (preorder in July). through the beginning of January, 2013
  • The first Spring Catalog will run from the beginning of January, 2013 (preorder in December) through May 31, 2013.
• The seasonal catalogs will be larger in both size (8 1/2" x 11") and page count (about 40 pages) than the current mini catalogs.
• The cost for an 8-pack of seasonal catalogs will NOT change from the cost of 8-pack of the current mini catalogs!
• Mailing Selector will remain open throughout the life of the seasonal catalog.

These new seasonal catalogs will give you a longer selling period for each than with the current mini catalogs (more time for your customers to buy), more room to include seasonal-specific products (more things for your customers to buy)–all at no additional cost for you to hand them out! 

We've included a PDF of the catalog schedule above for you to download and print to assist you as you get used to the new catalog strategy. Click here to download the schedule.

Questions?

Of course you are going to have questions. We expect that, and we will do our very best to answer any question you have. For example, you may be asking, "Why all the changes at all?" The answer to that is simple: Our number one goal is, and always has been, to provide demonstrators with every opportunity to succeed, no matter what their Stampin' Up! goals may be. These changes did not come about in a vacuum. The strategy itself was born from consistent feedback and requests from demonstrators looking for ways to improve their business opportunities. Nor were these decisions made alone; we have had demonstrator feedback throughout the process as this strategy developed to ensure that we were doing the most good–and least harm–possible for your Stampin' Up! business. We are very excited to see the results of this new strategy starting in June, and welcome any constructive feedback you might have.

In the mean time, we have prepared a Q&A page for you that we think will answer most of the questions you might have.

Browse the New Catalog Strategy Q&A page.