Category Archives: Q&A

Q&A: How often should I send out a newsletter

Q:  Currently I send a monthly one occasionally sending out special news other than that, if a special comes up or something like that. A:  Twice per month: 1st Tuesday of the month – main newsletter (containing 65-70% information and 30-35% solicitation) (11:00 am your time) 3rd Tuesday of the month – mid-month e-mail. Just one item. It can be a solicitation, but it should have some time-sensitivity or urgency to… Read More »