By Lyssa Zwolanek
I get asked all the time for ideas to kick start a dying business or get a brand new one off the ground. It's a very common direct-sales place to be–either just starting out and already discouraged, or several years in and beginning to lag. We hit a dead period where no one wants to book (like the holidays, or right when school is starting) and things slow to a crawl.
Whether the first blush of excitement has begun to wear off, or you are established but feeling like things might be stagnating, try one or two of these tips and keep that enthusiasm going even during a slow period.
- add one new event to your lineup for the year
- work on recruit packets or replenish your workshop folders
- send Shelli Gardner a card
- create a game for your next downline meeting
- weed out your email inbox
- create a Facebook business page and get your friends to "like" it
- send a card to each downline member or especially out of state ones
- browse a blog long enough to get just ONE idea and go do it before you browse again
- go through and update your mailing list
- repaint your stamp room a cheerful, inspiring color
- hold a booking blitz
- make up quarter sheet ads for Online Ordering to go in each order bag
- put together a basket for the next charity raffle/auction you will be asked to do
- work on swaps for an upcoming event
- hold an open stamping night once a month
- write your name and number on all your order forms ahead of time
- print off flyers for upcoming promotions or go get copies made
- change up the samples on your display board
- hold a week of color challenges for yourself
- start a blog or start a new feature on your blog
- open Customer Manager and type a couple things about each person into the Notes box
- work on some cute but simple hostess gifts
- start your Christmas Cards for next year
- volunteer at the local Ronald McDonald House
- send in a suggestion (or two or three) to the Suggestion Box
- register for a craft fair in your area
- create your own blog header with My Digital Studio
- submit something for the monthly contest in Stampin' Success
- wheel all your order forms with a pretty stamp
- put some Decor Elements on your car
- look into starting a class at the local library or senior center
- visit Stampin' Connection with the sole purpose of answering five basic questions from some clueless new demonstrators
- take a package of cards to a local shop to consider for consignment
- wash your demo apron
- go back and add a link to your store to every blog post that didn't have one
- make a card using the Ala Carte template in Stampin' Success
- buy some new digital downloads and play with them right away
- make up a coupon sheet
- invent a new technique by combining two of them
- pick a charity and plan a benefit event for it
- sketch out some rough ideas for the next Artisan Award contest
- inventory your pads and papers
- stamp with your kids and don't sweat the mess
- hold your own workshop
- pick a troublesome stamp set and go look through Stampin' Connection for ideas
- make yourself a flower brooch on the Big Shot
- run an email-only 24 hour special
- send out a customer satisfaction survey
- check all your pens and markers for dry ones and order new if needed
- join an online swap or start your own
- go over your downline and see who is close to promoting and call them with encouragement
- choose one old set and challenge yourself to use it three new ways
- actually read all the articles in this month's Stampin' Success
- visit mydigitalstudio.net
- send a reminder email about the fabulous Clearance Rack
- do one of Shelli's creative challenges
- take a downline out for coffee
- do a big co-event with an upline or sideline
- arrange a time to come in and make a craft at your child's school
- get a family picture and make up a photo card
- mark your catalog with all the sets, wheels and punches you own
- set up a "paper scraps only" recycle bin next to your stamp room trash
- make up a handout for your next downline meeting
- put up a chalboard or a white board for your office to-do list
- make some business card refrigerator magnets to put in orders
- separate out your retired stamps
- plan a rubber rummage sale
- send a card to any dropped downlines
- start scrapbooking, or start an inspirational quotes scrapbook
- pick a motto for the year and stamp it in a pretty frame
- send an elderly relative some cards and postage stamps to use
- read through recent Current Updates to make sure something fun didn't slip your mind
- order yourself a fun new embellishment in a color you normally wouldn't
- start a referral program, 50/50 board or a frequent buyer card
- call up a past hostess and ask her if she'd like to schedule her yearly party
- weed out your swap basket of everything that has retired colors or sets
- make a piece of Simply Adorned jewelry just for you
- schedule a scrapbooking retreat at a local retreat house
- wipe down every surface, doorknob, handle in your office with an antibacterial wipe
- clean all your stamps and wipe out the cases with a baby wipe
- submit entries for a color challenge on Splitcoast Stampers
- print out some templates from the Printing Place and make them up
- make a sample ring for the Big Shot with different materials
- arrange a family picnic, couples' night or Christmas event with your downline families.
- plan a road trip to an SU event
- google "free demo inspiration blog" and have fun browsing
- contact your local Welcome Wagon or Chamber of Commerce
- call your last hostess and ask if everything was great with her order and if she had questions
- trade parties with a friend in another home business
- send your upline(s) a card
- make a piece of home decor or framed art
- write up a little article on what wish you had known when you started
- plan a shoebox swap for area demonstrators
- send a reminder postcard about gift certificates to your customers' significant others
- "Like" Stampin' Up and Shelli Gardner on Facebook
- improve the lighting or wash your curtains or blinds ad windows in your stamp room
- buy a clock, mug, tissue box cover, photo cube or other alterable item
- plan out what you will need for the next quarter's classes
- work on items to sell at a craft fair, coffee shop or Etsy shop
- order a stamp set and plan a product-based stamp camp around it.