Build it and they won’t come: Why your new Facebook tabs fail
This post is by Jim Belosic, CEO and co-founder of ShortStack, a Facebook platform-based application helping businesses build customized tabs for Facebook pages that maximize their social media presence and potential.
You’ve spent the time, effort and energy to build an informative and visually stunning custom Facebook tab for your business page. With such a great addition, the hits should start pouring in, right? If this has been your approach to custom Facebook tabs, you’ve destined them for failure.
