Retired Lists Are Coming!
April 6, 2012
As announced previously, the retired lists will be posted in phases this year. The retiring stamp sets list will post on April 15; the accessories and Definitely Decorative lists will post on April 25.
When you see the lists, you will notice that they are quite long. As outlined on the New Catalog Strategy page, we are making some significant changes to the catalog this year:
- The annual catalog is being reduced from over 240 pages to 208 pages. This reduction means there are many more products that will be retiring to account for the reduced number of pages, as well as to make room for exciting new products.
- Because the annual catalog will be smaller and printed on lighter-weight paper, the cost per case of eight is being reduced to just $15–a nearly 50 percent reduction from the cost of the current catalog. This will allow you to distribute the catalog to a much wider audience, giving you the opportunity to share what you love with more people and increase your sales.
As the retired lists post, be sure to let your customers know that these products will not be offered again! Especially noteworthy is the fact that the Simply Adorned jewelry line and the Definitely Decorative line (including Décor Elements) are being discontinued. Use this information to create a sense of urgency in your customers–after all, these items are only available while supplies last!
To learn more about the annual catalog transition, visit the Catalog page; to read more about Stampin' Up!'s new catalog strategy, click here. Then start planning your Retired List workshops!
